We designed the “Surprise” campaign to deliver Ashley Furniture Homestore’s brand promise of great looking home furnishings at a surprisingly affordable price. The concept of the campaign is to humorously portray relatable shopping experiences, under the premise that shoppers are surprised by the values they find at Ashley Furniture HomeStore. We look for this campaign to set Ashley Furniture HomeStore apart from the common realm of “the next best furniture deal” and continue to drive traffic, despite the struggling home furnishings industry. St. Louis is one of the few Ashley markets realizing significant growth. Coincidence?