In February, Hoffman | Lewis got a request by the Governor and the Missouri Division of Tourism to see if we could create some new work to promote the value of Missouri’s state parks.  Should be fun, right?  Wait, there’s no money to shoot new footage?  Oh… Okay.  Should be next to impossible, right?  Wrong.  So away we went,  pouring over hours of b-roll footage and photography from previous shoots, wrote new scripts to fit the footage we had, and presto – one brand new print ad and two new television spots.  Pretty good ones, too.  Or at least that’s what the Governor said, right before he asked to keep one of the storyboards to hang in his office.  Impossible?  Yeah, right.