The Task:  To generate interest in a typically low-interest category: Yellow Pages.

The Plan:  Windstream Yellow Pages consumers in key markets compete to get their own dog on the cover of their town’s next Windstream Yellow Pages Companion Directory.

We know people love their pets, but the enthusiasm surrounding the Windstream Yellow Pages Cover Dog Search exceeds all expectations. Thanks to people’s love of their own four-legged companions, the Windstream Yellow Pages Cover Dog Search is entering its second year with great success in all four markets. The viral nature and engaging execution of this online promotion even made the Windstream Yellow Pages Cover Dog Search an award-winner at the 2008 Yellow Pages Association National Industry Excellence Conference held in Las Vegas.