Hint: you’re currently reading a blog from said agency. Give up? It was Hoffman | Lewis. Campaigns for Missouri Tourism and St. Louis beat out campaigns for destinations all over the world for the most Adrian Awards at a gala in New York.

Eighteen awards in total made their way back to the Midwest, in addition to a nomination for Google’s prestigious Wisdom of the Crowd Award. “Guided by a philosophy that states: Focus on the user and all else will follow,” the Wisdom of the Crowd Award nomination recognized Missouri’s “Stay Close” campaign.