After an intense (and rewarding) new business pitch for Touchstone Energy Cooperatives, H|L went straight to work on a new campaign.
Touchstone, as we’ve grown accustomed to calling our shiny new client, represents over 650 rural electrical cooperatives, serving over 40 million households across the U.S.
They came to us with a clear message: get co-op members (energy users) to save money by saving energy.
Perfect. Simple. Now, make it interesting.
The big idea came from a collaboration between Touchstone and H|L now known as “Together We Save.”
Each element of the campaign challenges co-op members to save energy. This is done by showing how certain members are making a few small changes that add up to a lot of savings on their energy bills.
All told, the campaign includes 9 TV spots, 17 radio spots and 9 print executions. Not to mention a new website, billboards, posters, multiple permutations of each execution and Spanish language versions. Whew.
Together We Save will be presented to representatives from over 100 of the local cooperatives on August 27 in St. Louis.
Check out TogetherWeSave.com to get a nice online view of the campaign.
3 Comments
[...] there, we put together a massive initial launch. Then, Together We Save picked up steam (along with several more [...]
[...] We Save focused on the monetary savings from using less energy. You do x to save $y. For example, a small business owner saved over $1,200 per year just by shutting down his office every [...]
[...] course it makes sense to save energy for your own personal bottom line, but it’s more noble to do it for your kids. And their [...]
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