Too soon to start the holidays? Nonsense. H|L has been toiling away with elf-like fervor for the past month or so on a campaign announcing St. Louis’ newest holiday tradition, St. Louis Holiday Magic.

It’s the first year for the event that will feature live entertainment, shopping and carnival rides at America’s Center.

With no allocated budget, the CVC came to the agency to get the word out . . . without breaking the bank.

Five animated TV spots and three simple radio spots were created along with some innovative and inexpensive grass roots ideas.