McRib is back. And this time, it means business. Or at least, it means you might have to clean your business suit.
This year’s campaign for the perennial fan-favorite focuses on the sauce and how you just might get a little on you. And you just might like it.
Executions include four different billboards, a trayliner, animated web banners and radio featuring new characters named Napkinsleeves, Bibtie and Towelpants.
Radio:
