It’s been a huge ’09 for the Big Mac. First, Jose Oquendo encouraged McDonald’s customers to get theirs during Cardinals Ticketfest. Then, Albert Pujols shot the “I” out of Big Mac Land.

And now, with all that regular-season success, the Big Mac is poised for a strong playoff push.

Every day the Cardinals play, fans can buy one Big Mac sandwich or Extra Value Meal and get their second Big Mac free.

To announce the deal, Hoffman | Lewis created a series of 15-second commercials aimed at tapping into fan loyalty and excitement around the Redbirds.