The Missouri Department of Tourism owns the current issue of Midwest Living with a four-page ad that sprawls across the front and back cover with both inside covers.
But that wasn’t enough. We also wanted to own Summer.
That’s why we created a playful and useful piece that showcases twenty handy-dandy calendar square-sized ideas that a reader can peel from the back cover and slap directly onto their home calendar.
Among other playful thoughts, the reader is invited to “Re-enact a re-enactment.”
Each sticker is it’s own individually art-directed mini poster. The close to home and far from ordinary vacation ideas can also be found and shared online at VisitMO.com/ideas.