Solid strategy and wonderful advertising is typically why clients hire agencies. However, more and more we find creative opportunities outside of traditional advertising. In 2003, we began to look at ways that simple motivational concepts, combined with fun incentives, could deliver results for McDonald’s by helping their restaurant managers focus on specific initiatives. Since then, the McDonald’s MVP Program has become a year-round program featuring monthly product or service initiatives where managers compete for Las Vegas Trips, Bahamas Cruises and Extravagant Shopping Sprees, with winners announced by Elvis-impersonators and local celebrities like the mad Hungarian, Al Hrabosky.

The specific results of the program are confidential, but our McDonald’s Owner/Operators have continued to grow the program. With over 38,000 customers visiting the average McDonald’s each month these managers are busy folks. It’s amazing what a little recognition and the occasional voice mail from Elvis can do.