It all started back when a few H|Lers clocked in at various metro-area McDonald’s restaurants. That’s where the seed of an idea was planted. Since then, it has grown considerably, gone through multiple rounds of revisions, secured approvals, found a director and, finally, appeared on TV and radio.

The idea? Well, it’s all about the serve button.
For those unfamiliar with the serve button, there’s a timer that starts as soon as an order is placed at McDonald’s, and once the order is served to the customer, the crewperson hits the serve button. Der.

Now that that’s out of the way, the serve button is important because it helps track how quickly customers get through the line. The shorter the line, the more people will pull into the parking lot.

So, as you can understand (and as reinforced by the FFL), McDonald’s would like to serve as many customers as possible as quickly as possible.
Great. McDonald’s wants more customers. But, how is that relevant to a customer? Good question. Here to answer are these handy-dandy commercials: