With LeBron James’ upcoming contract a hot topic around the NBA,
Hoffman | Lewis makes an unprecedented move by becoming the first advertising agency to officially throw its hat in the ring for the five-time All-Star.

That’s right. A new pop-a-shot machine has been installed in the West wing of the agency—and it’s certain to entice James to try his hand at writing copy and/or tending to client needs.

“He seems pretty talented, so why not give it [advertising] a shot—oops, pardon the pun,” said current creative director, Mark Manion.