As we mentioned in an earlier story, Together We Save is spreading its wings. Or maybe its tentacles.
Last time around, Together We Save focused on the monetary savings from using less energy. You do x to save $y. For example, a small business owner saved over $1,200 per year just by shutting down his office every night.
Now, we’re making a more emotional connection and showing what people can do with the money they save. In TV, a family saves energy all year, so they can spend an extra day on their vacation.
In radio, a miserable afternoon of insulating the attic equates to a much better day on the golf course. Another guy gives a unique send-off to his energy hog of a second fridge.
And in print, we’re juxtaposing the energy saving tactic with a symbol of what it gets you. You’ll see. Scroll down.
Radio:
Print:
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[...] Update: The second installment of this story can be viewed here. [...]
[...] wisely. In their second ad, we follow a family around the house as they make saving energy fun. A Hoffman Lewis blog has links to two radio spots and four different print [...]
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