Then, there’s the whole “together” aspect of this campaign. The origins of electric co-ops definitely show that it took communities banding together to bring power out to rural America.

But today, the savings can also be shared when everyone does their part to use less electricity.

In print we compared homes side-by-side to point out that we should all pitch in. And in TV, we used an endless bead of caulk to make the point that we all save money when you save energy.