Of course it makes sense to save energy for your own personal bottom line, but it’s more noble to do it for your kids. And their kids.

So, we developed a set of ads that we refer to as the “legacy” of Together We Save.

In TV, we show a son imitating his dad and a daughter learning from Mom. Radio shows how kids are paying attention to what you do (and say). And print shows how a daughter adapts her dollhouse for energy efficiency.

Radio:

Role Reversal

Copy Cat

Print: