Call it a prequel, a prologue or just call it a compelling story. But the history of electric co-ops is rich and literally built on people cooperating “together.”
Originally, it wasn’t profitable for investor-owned utilities, like the ones most of us pay for electricity, in the major cities to deliver power to a few small farmhouses in rural America. So, the people in these communities figured out how to pool their resources and do it themselves, sharing in the expense and the reward.
Since then, rural America has blossomed and the entire country has benefitted. Today, some people live in a co-op and don’t even realize it.
So, we developed another mini-campaign that tells of the history and informs current co-op members on how they can influence the future. (Hint: it’s by saving energy.)
The original posting showcases the TV execution for this area, and below are four print ads and radio spot to go along with it.
Radio:
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[...] The foundation for Together We Save was built when cooperatives were founded. See where it all started here. [...]
[...] there’s the whole “together” aspect of this campaign. The origins of electric co-ops definitely show that it took communities banding together to bring power out to [...]
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