This campaign made its first appearance in our pitch that eventually won Hoffman Lewis a new piece of business.

From there, we put together a massive initial launch. Then, Together We Save picked up steam (along with several more iterations).

Touchstone Energy co-op members all across the country logged onto TogetherWeSave.com to calculate their potential energy savings. The crowd went wild. All were happy.

But that was only the beginning.

This time around, Together We Save continues to drive home the message that co-op members can save energy and money, but now we’re able to broaden the ways we say it.

Over the next couple of weeks, we’ll be rolling out sections of this campaign here on the agency website (below in the callouts). Then you, like the over 700 co-ops who have the opportunity to run the ads, can pick your favorite executions.

And therein lies the beauty of this campaign.

We have a chance to produce TV, print, radio, outdoor and posters in multiple mini-campaigns that all payoff the bigger idea.

So, get ready for the onslaught. In the meantime, here’s the anthem spot for this latest incarnation of Together We Save.

Updates:

Get ideas for what you can do with the money you save here.

See what Together We Save means for our future here.

The foundation for Together We Save was built when cooperatives were founded. See where it all started here.

The final posting on Together We Save can be viewed here.