Whether as a pocket-size guide or an up-to-the-minute website, The Ad Contrarian (TAC) promises cranky opinions and advice from our CEO, Bob Hoffman. TAC believes that what is written about advertising is often unproven, data-free and represents trendy opinions and unreliable anecdotes masquerading as facts. If you’re looking for an alternative viewpoint to most of what you hear, see, and read about advertising, visit http://www.hoffmanlewis.com/book_form.htm to request your copy.