A couple of writers spent a day in New York for the Radio On! Creative Workshop from the Radio Mercury Awards people.

The panelists included the guys behind “The Most Interesting Man in the World” for Dos Equis, producers, DJs, award-winning writers, creative directors and top-tier voice talent.

The event lasted all day and covered not just how to create great radio but also what makes great radio.

Fortunately, we seem to be on the right track, but there’s always more to learn. Hopefully, you’ll soon hear some even better stuff coming through your speakers courtesy of HL.