The band OK Go has a reputation for taking creative risks, stepping away from easily produced methods, with their videos. Their current project is no exception. Not to mention creatively AND technologically cool, if you have Google Chrome installed on your computer. Which could be a problem if you are an OK Go fan, since only a small percentage of the web-surfing population use the Chrome browser, (only 7-12% depending on the site).

So download Chrome and install it, then go to http://www.AllIsNotLo.st to view the video the way it was meant to be seen.**

How does this all tie into advertising / marketing? My thoughts went to Google. They’ve leveraged this project as a viral way to get users to download (and use) Chrome. Will Google Chrome see a boost in long-term users thanks to OK Go’s video? Remains to be seen. However, this is a smart, simple, cost-effective and engaging marketing effort by Google. A company that has enough money they really don’t have to go the viral route, but they did.

I love it when a big company thinks like a small company.

Here is a link to some of OK Go’s other work if you aren’t familiar with their music.

** = The actual site content takes a while to load. But worth the wait.