Here at Hoffman | Lewis, we pride ourselves not only on how creative our work is but also how effective it is. Novel, huh?

Well, as obvious as it may seem, not all agencies maintain both standards.

You’ll see work on their website that sure looks pretty, but if you ask how it was received, you’ll get a shrug and a reminder that, well, it sure looks pretty.

Or, perhaps worse, they’ll pepper their presentations with ironclad case studies leading to . . . wait for it . . . wait . . . build-up . . . steady climb, then sharp drop off to mediocre work, leaving one to wonder whether they thought more about the creative process or the process of defending the “creative.”

This is not such an occurrence.

A year after launching Touchstone Energy’s Together We Save campaign, agency and client are both extremely pleased. In fact, Hoffman | Lewis is currently developing a second wave of materials for the campaign. Stay tuned.

In the meantime, check out the spots for a refresher. And read up on some of the analytics below to see how the campaign is working thus far.

- The Together We Save campaign for Touchstone Energy Cooperatives is the only national energy efficiency advertising campaign

- The site has averaged over 10,000 unique visitors a month

- Users have calculated nearly $19,000,000 in potential home energy savings

- The site’s message resonates globally, with regular visitors from all over the world, including Canada, India, United Kingdom, China, Malaysia, Mexico, Germany and Australia

- The greatest number of referrals to the site (next to organic search results) come from emails forwarded from friends after visiting the site