After a pitch that included every agency that could possibly handle the account, the state of Missouri reciprocated our love.

Maybe they appreciated the tourism-generating body of work HL has developed over the last four years. Or perhaps we were chosen based on our extensive proposal.

Oooor, maybe it had something to do with this fun little Addy-winning video we shot and edited for the pitch. (Check it out below.)

Care for a quote? Let’s go to the press release.

“This has been a very complete process,” said Missouri Division of Tourism Director, Katie Steele Danner. “It was important to select an agency that would make the best use of tax dollars to motivate potential visitors to travel to the state of Missouri and generate positive economic impact. We are confident that working with Hoffman | Lewis to showcase Missouri as a premier destination will give us that advantage.”

Agreed.