In an effort to gain a deeper insight into how a real McDonald’s functions, four H|Lers assumed posts at different store locations in the St. Louis area.

Each employee spent breakfast and part of lunch learning the roles of each crewmember and witnessing customer traffic patterns.

Grillin’ patties, taking orders and mixing lattes might not show up on anyone’s job descriptions anytime soon, but the experience will help the team come up with the next big campaign.