There are a million and one things to like about our home state. And that’s exactly what we showcased in our latest Facebook campaign for The Missouri Division of Tourism. From having “zero recorded freshwater shark attacks,” to being “the best state between Kansas and Illinois,” the tongue-in-cheek Facebook posters struck a serious chord with users. So much so that the campaign resulted in over a 1,000% increase in likes and a 574% increase in engagement on VisitMO’s page in just over a month. Those are some serious numbers.

So what’s not to like about this campaign? About the same as what’s not to like about MO.