Nine international awards are finding their way to Jefferson City, MO, thanks to work done for the Missouri Division of Tourism.

The “Vacation For Less” campaign, which features four TV spots and four print ads, secured three gold Adrian Awards, including one for the entire campaign.

The Adrians are awarded annually, “recognizing excellence in marketing communications programs created for hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more.”

Wow. Stiff competition.

And it’s only getting stiffer. The campaign will move forward to vie for the Platinum Adrian Award against eight global competitors. The winner will be announced in New York City at a big, fancy awards gala in February.

At Hoffman | Lewis, we’re well-aware of how great Missouri is. And it looks like our efforts are getting through to everyone else.