Not quite. But this new campaign for Ashley Furniture Homestores takes dead aim at the competition and their unsavory sales tactics.

In order to poke fun at seemingly every other furniture store out there, an all-encompassing store was created: Furniturama!

Complete with a lame salesman and a schlocky showroom, Furniturama manages to repel customers in different, and all-too-realistic-yet-also-hilarious ways.

See for yourself in the spots posted below.

We’ve all been there—with the uncomfortable salesman desperately trying to convince you you’re getting a great deal while unabashedly working for commission. We’ve seen the stores that have a different sale every week and the price tags that show what the price “used to be” before they were “marked down.” (Not to mention the tacky commercials.)

Ashley decided it was about time they called out the Furnituramas of the world.

With the stores to back it up, Ashley is letting people know that you don’t have to subject yourself to these ploys in order to get a better deal. Instead, you can shop Ashley Furniture Homestore for the lowest prices without all the hoopla.

Hats off to a client who’s not only willing to point out the underbelly of its own industry but is also smart enough to operate stores that don’t insult a shopper’s intelligence.

And while we’re handing out back slaps, the direction of the spots may show similar sensibility to a previous campaign you’ve seen this year thanks to Matt Pittroff, the director from Twist who keeps making us laugh.