We designed the “Surprise” campaign to deliver Ashley Furniture Homestore’s brand promise of great looking home furnishings at a surprisingly affordable price. The concept of the campaign is to humorously portray relatable shopping experiences, under the premise that shoppers are surprised by the values they find at Ashley Furniture HomeStore. We look for this campaign to set Ashley Furniture HomeStore apart from the common realm of “the next best furniture deal” and continue to drive traffic, despite the struggling home furnishings industry. St. Louis is one of the few Ashley markets realizing significant growth. Coincidence?
Hoffman|Lewis snagged seventeen Adrian Awards for our work for the Missouri Division of Tourism and the St. Louis Convention and Visitors Commission (CVC). Our winnings for Missouri Tourism were in categories ranging from consumer print and television, to e-mail pieces and on-line banners. For the St. Louis CVC, awards were received for our print campaign, web site design and strategic positioning work.
The Adrian Awards, presented by the Hospitality Sales & Marketing Association International (HSMAI), an international organization of sales and marketing professionals, honors creative brilliance and best practices in hospitality, travel and tourism related marketing. The HSMAI Adrian Awards has grown into the world’s most renowned and prestigious advertising, public relations and web marketing competition, specifically tailored for the travel industry.
Creative Director, Mark Manion and Mark Schaeffer will be heading to New York later in January to collect the hardware.
Our best-kept secret, until now… A new advertising campaign launched by the St. Louis CVC tells the story that STL natives already know- St. Louis is an ideal vacation destination for those looking for world-class entertainment and attractions, without the hassles and expense of many other cosmopolitan cities. Word is spreading of the caliber of offerings easily enjoyed during a getaway to St. Louis. This message is supported with TV, print, radio and online ads which will run through June.
