Well, it looks like we need another trophy shelf. The current one is starting to sag a little, and the last thing we need is for it to break and damage the wall. We’re just leasing the place, for crying out loud.
Why’s the trophy shelf sagging, you ask? Well, we recently won a couple National Addys for our work on the McDonald’s “Wake the Heck Up”campaign.
If you haven’t seen them in a while, go check them out in the Our Work section. Or you could just scroll a little further down. Come to think of it, that’s probably easier.
After only one day of shooting, we had enough pictures to make two 30-second TV spots with two alternating tags each. And, with a little bit of magic (i.e. editing), we did just that.
Alright, so we sold our idea through. The hard part’s over now, right? Not exactly. Next, we had to figure out how exactly to shoot everything ourselves and build all of our own props. For those not in the know, a stop-motion video is like a flipbook. You take a ton of pictures of something, but in each picture, things are moved slightly to create the effect of movement. Welcome to the glamorous world of advertising.
So, how do you make a 30-second commercial like that, you ask?
