Too soon to start the holidays? Nonsense. H|L has been toiling away with elf-like fervor for the past month or so on a campaign announcing St. Louis’ newest holiday tradition, St. Louis Holiday Magic.
It’s the first year for the event that will feature live entertainment, shopping and carnival rides at America’s Center.
With no allocated budget, the CVC came to the agency to get the word out . . . without breaking the bank.
Five animated TV spots and three simple radio spots were created along with some innovative and inexpensive grass roots ideas.
After an intense (and rewarding) new business pitch for Touchstone Energy Cooperatives, H|L went straight to work on a new campaign.
Touchstone, as we’ve grown accustomed to calling our shiny new client, represents over 650 rural electrical cooperatives, serving over 40 million households across the U.S.
They came to us with a clear message: get co-op members (energy users) to save money by saving energy.
Perfect. Simple. Now, make it interesting.
The big idea came from a collaboration between Touchstone and H|L now known as “Together We Save.”
Each element of the campaign challenges co-op members to save energy. This is done by showing how certain members are making a few small changes that add up to a lot of savings on their energy bills.
All told, the campaign includes 9 TV spots, 17 radio spots and 9 print executions. Not to mention a new website, billboards, posters, multiple permutations of each execution and Spanish language versions. Whew.
Together We Save will be presented to representatives from over 100 of the local cooperatives on August 27 in St. Louis.
Check out TogetherWeSave.com to get a nice online view of the campaign.
It’s been a huge ’09 for the Big Mac. First, Jose Oquendo encouraged McDonald’s customers to get theirs during Cardinals Ticketfest. Then, Albert Pujols shot the “I” out of Big Mac Land.
And now, with all that regular-season success, the Big Mac is poised for a strong playoff push.
Every day the Cardinals play, fans can buy one Big Mac sandwich or Extra Value Meal and get their second Big Mac free.
To announce the deal, Hoffman | Lewis created a series of 15-second commercials aimed at tapping into fan loyalty and excitement around the Redbirds.
