After an intense (and rewarding) new business pitch for Touchstone Energy Cooperatives, H|L went straight to work on a new campaign.
Touchstone, as we’ve grown accustomed to calling our shiny new client, represents over 650 rural electrical cooperatives, serving over 40 million households across the U.S.
They came to us with a clear message: get co-op members (energy users) to save money by saving energy.
Perfect. Simple. Now, make it interesting.
The big idea came from a collaboration between Touchstone and H|L now known as “Together We Save.”
Each element of the campaign challenges co-op members to save energy. This is done by showing how certain members are making a few small changes that add up to a lot of savings on their energy bills.
All told, the campaign includes 9 TV spots, 17 radio spots and 9 print executions. Not to mention a new website, billboards, posters, multiple permutations of each execution and Spanish language versions. Whew.
Together We Save will be presented to representatives from over 100 of the local cooperatives on August 27 in St. Louis.
Check out TogetherWeSave.com to get a nice online view of the campaign.
McRib is back. And this time, it means business. Or at least, it means you might have to clean your business suit.
This year’s campaign for the perennial fan-favorite focuses on the sauce and how you just might get a little on you. And you just might like it.
Executions include four different billboards, a trayliner, animated web banners and radio featuring new characters named Napkinsleeves, Bibtie and Towelpants.
Radio:
The Missouri Department of Tourism owns the current issue of Midwest Living with a four-page ad that sprawls across the front and back cover with both inside covers.
But that wasn’t enough. We also wanted to own Summer.
That’s why we created a playful and useful piece that showcases twenty handy-dandy calendar square-sized ideas that a reader can peel from the back cover and slap directly onto their home calendar.
Among other playful thoughts, the reader is invited to “Re-enact a re-enactment.”
Each sticker is it’s own individually art-directed mini poster. The close to home and far from ordinary vacation ideas can also be found and shared online at VisitMO.com/ideas.
