In February, Hoffman | Lewis got a request by the Governor and the Missouri Division of Tourism to see if we could create…
Hint: you’re currently reading a blog from said agency. Give up? It was Hoffman | Lewis. Campaigns for Missouri Tourism and St. Louis beat out campaigns for destinations all over the world for the most Adrian Awards at a gala in New York.
Eighteen awards in total made their way back to the Midwest, in addition to a nomination for Google’s prestigious Wisdom of the Crowd Award. “Guided by a philosophy that states: Focus on the user and all else will follow,” the Wisdom of the Crowd Award nomination recognized Missouri’s “Stay Close” campaign.
That’s right, disco is still dead. But Phillips Furniture is back–and in a big way.
As some of you know, Phillips Furniture was a St. Louis institution until they closed their doors in 2004 (the year Hues Corporation’s hit “Rock the Boat” was still as unbearable as it was in 1974). But now it’s back and better than ever. And St. Louis can finally buy the style of furniture they used to only find in high-end (i.e. expensive) catalogs. And now they can actually afford it.
And guess who helped with the relaunch? We’ll give you a hint: Gloria Gaynor is horrible at Photoshop.
For the last couple of months, we’ve been busy recreating this retail brand from the ground-up. With a new logo, in-store signage, magazine ads, TV and radio commercials, web banners and even a brand spankin’ new website – PhillipsFurniture.com. So go ahead, sit back, take a look at everything and enjoy the fact that disco isn’t coming back anytime soon. At least we hope not.
