Whether as a pocket-size guide or an up-to-the-minute website, The Ad Contrarian (TAC) promises cranky opinions and advice from our CEO, Bob Hoffman. TAC believes that what is written about advertising is often unproven, data-free and represents trendy opinions and unreliable anecdotes masquerading as facts. If you’re looking for an alternative viewpoint to most of what you hear, see, and read about advertising, visit http://www.hoffmanlewis.com/book_form.htm to request your copy.
Perkonomics. It’s a trendy name for a marketing practice that dates back to the advent of frequent flyer miles. But with a little thought and perhaps some creativity, perks can have more relevance. Ikea’s offering primo parking spaces to hybrid vehicles? Pretty smart stuff.
During difficult times it’s more important than ever to be practical and realistic about what you’re trying to achieve by spending money on advertising. We have certain principles we guide our company by (you can find them in Bob’s book, The Ad Contrarian.) Two are particularly relevant in times like these:
http://adcontrarian.blogspot.com/2008/11/good-strategy-for-bad-times.html
