There have been countless memorials for the gloved one, but none as heartfelt and timeless as the pinewood derby car created by H|L.
True, it was too heavy to race with the body in the casket, but it made a strong showing nonetheless. The car named “McCaully Coffin” won a single race at CoolFire Media’s annual event raising money the St. Louis Ad Club’s scholarship fund.
Lots of great cars showed up, but only one can be called the king of poppin’ out of the coffin.
Well, it looks like we need another trophy shelf. The current one is starting to sag a little, and the last thing we need is for it to break and damage the wall. We’re just leasing the place, for crying out loud.
Why’s the trophy shelf sagging, you ask? Well, we recently won a couple National Addys for our work on the McDonald’s “Wake the Heck Up”campaign.
If you haven’t seen them in a while, go check them out in the Our Work section. Or you could just scroll a little further down. Come to think of it, that’s probably easier.
From the photos on the website, looks like it’s going well. The Mid-Season Call-Up, that is.
It’s an effort by Missouri Tourism to attract baseball fans to the state during Major League Baseball’s All-Star Summer in St. Louis.
Eleven minor league parks around the Midwest were selected to help identify and recruit the best of the best fans to “call up” to the big leagues in mid-July.
The budget for the campaign was admittedly small, but that didn’t stop the event from swinging for the fences. (Too obvious?) If you need proof, check out the “Call-Up Prospects” section of www.MidSeasonCallUp.com.
A video piece was produced to run on stadium jumbotrons. Hats, t-shirts, giant, inflatable baseballs, posters and radio commercials rounded out the event. And, so far, so good. Thanks to the fans.
